{"version":"1.0","provider_name":"Niss Incorporadora","provider_url":"https:\/\/niss.com.br\/en","author_name":"Gabriel","author_url":"https:\/\/niss.com.br\/en\/author\/gabriel\/","title":"O que \u00e9 HMP no mercado imobili\u00e1rio e quem pode comprar esse tipo de im\u00f3vel? | Niss Incorporadora","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"AILexmE58h\"><a href=\"https:\/\/niss.com.br\/en\/o-que-e-hmp-no-mercado-imobiliario\/\">HMP stands for \"Habita\u00e7\u00e3o de Mercado Privado\" in Portuguese, which translates to Private Market Housing in English. It refers to properties built and sold by private developers on the open market, intended for sale to a broad range of buyers.\n\nAnyone can purchase HMP properties, provided they meet the financial requirements. These properties are not subsidized by the government and are subject to market-driven pricing, making them accessible to individuals and families with sufficient purchasing power.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/niss.com.br\/en\/o-que-e-hmp-no-mercado-imobiliario\/embed\/#?secret=AILexmE58h\" width=\"600\" height=\"338\" title=\"&#8220;O que \u00e9 HMP no mercado imobili\u00e1rio e quem pode comprar esse tipo de im\u00f3vel?&#8221; &#8212; Niss Incorporadora\" data-secret=\"AILexmE58h\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/niss.com.br\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/niss.com.br\/wp-content\/uploads\/2026\/07\/Imagem-1-gerada-829x1024.png","thumbnail_width":829,"thumbnail_height":1024,"description":"Ao pesquisar sobre o mercado imobili\u00e1rio ou buscar op\u00e7\u00f5es de apartamentos nas grandes cidades, \u00e9 muito comum se deparar com siglas como HIS e HMP. Se voc\u00ea encontrou o termo HMP e quer entender o que ele significa na pr\u00e1tica, veio ao lugar certo. Neste artigo, explicamos o que \u00e9 a Habita\u00e7\u00e3o de Mercado Popular, [&hellip;]"}