Avenida Paulista itinerary: a tourist's day in São Paulo

Anyone visiting the city of São Paulo can't miss Avenida Paulista, one of the most famous avenues and one that represents the city like no other. But the fact is that even locals take the opportunity to spend a day on this historic avenue and there are always excellent entertainment options.

Today, you'll be able to discover a full day's itinerary in Paulista, enjoying the sights and all the best it has to offer. Follow along and start planning your next day off today!

Start with breakfast

How about mixing a delicious breakfast with knowledge and culture? Casa das Rosas is a museum featuring literary and poetic works. Housed in a 1930s mansion, it hosts exhibitions and also offers courses on the subject.

Behind the museum is the Caffé Ristoro, a traditional stop-off point for an excellent breakfast, with a variety of savory and sweet options and drinks. Caffé Ristoro is open weekdays from 9am to 10pm (except Mondays, until 7pm), Saturdays from 10am to 10pm and Sundays from 10am to 7pm.

Casa das Rosas is currently open, due to the pandemic, from Wednesday to Saturday, from 12 noon to 4pm, with mandatory use of a mask and a maximum capacity of 10 people at a time, no reservation required.

A visit to Sesc Avenida Paulista and Parque Trianon

Sesc is a 17-storey building with traveling art exhibitions, as well as spaces reserved for concerts and plays. It also has an extensive library, a restaurant and a café with an unforgettable view of the city. 

Sesc Paulista is open from Tuesday to Friday, from 8am to 9pm, and on Saturdays, for scheduled services, from 9am to 2pm. The suggestion before visiting is to go to the website and check if there is a program, the times and the rules for entry while the coronavirus pandemic lasts.

After visiting an exhibition at Sesc, how about a stroll through Trianon Park? There you can enjoy nature, see famous sculptures and, on Sundays, visit a craft and food fair. Trianon Park is free to enter and is open daily from 6am to 6pm.

Lunch and visit to the Moreira Salles Institute

The Moreira Salles Institute is one of the city's most important cultural centers, with incredible architecture, famous exhibitions, a fascinating library on photography and a bookstore. It's worth a visit and spending a few hours admiring the beauty of the 9-storey building.

To end your visit, take the opportunity to try a dish from the Balaio restaurant, which offers contemporary Brazilian cuisine and is located inside the institute itself.

The Moreira Salles Institute reopened in October and is currently working with scheduled visits. Admission is free and opening hours are Tuesday to Friday from 12 noon to 4pm and Saturdays, Sundays and holidays from 1pm to 5pm.

Visit to MASP and sunset at Mirante 9 de Julho

MASP is one of São Paulo's most traditional museums and has world-famous fixed and traveling exhibitions. The architecture and cultural value of MASP make it one of the must-see places on a tourist's day out on Avenida Paulista. MASP is currently open special hours, from Tuesday to Friday from 1pm to 7pm and on Saturdays and Sundays from 10am to 4pm.

After enjoying the works of art in the museum, it's worth visiting the 9 de Julho lookout point, which has now been transformed into the MIRA cultural space. There you can enjoy the sunset over a coffee and take part in art workshops, exhibitions and fairs. MIRA is open every day from 10am to 10pm.

To spend a day in São Paulo and visit Paulista is to take advantage of the cultural and gastronomic attractions the city has to offer. 

Now, how about living near Avenida Paulista and being able to enjoy everything the area has to offer whenever you want? O Ascent Paulista Select has options from 18 m² to 36 m² and is in one of the best locations in São Paulo!