Find out how furnished properties can be more profitable

The Brazilian real estate market continues to boom, both for buyers and renters. According to the Brazilian Chamber of the Construction Industry (CBIC), in 2024 real estate launches increased by 18.6% compared to 2023, and real estate sales grew by 20.9% in the same period.

With the real estate sector booming, one question is becoming increasingly common among investors and owners: is it worth furnishing my property before putting it up for rent? The short answer? Yes, very much so.

Furnished or empty property: the impact on profitability

Furnished properties often generate up to 20% more profit compared to empty properties, according to data from the QuintoAndar platform. And it's not just the monthly amount that increases - the waiting time for a tenant is also usually shorter. In other words: less vacancy, more revenue.

In an increasingly competitive market, offering a ready-to-move-in apartment is a differentiator that attracts attention. This is even more evident in large urban centers and cities with a high turnover of residents, such as students, professionals on the move or tourists.

What attracts the new tenant profile

Practicality has become a priority. Today's rent seekers are more interested in quick, functional solutions than time-consuming renovations or complicated changes.

A well-furnished property attracts more online and in-person visits, conveys a sense of comfort and care for detail, and comforts the tenant, who won't have to worry about additional investments when moving into the apartment.

In addition, furnished properties allow you to reach a variety of audiences: from those looking for long-term housing to those who need temporary stays, such as in corporate contracts or through platforms like Airbnb.

How to furnish intelligently

Furnishing an apartment can seem like a time-consuming and expensive process - but it doesn't have to be. Today, there are complete solutions that take care of everything for the owner, from finishing to final decoration, with guaranteed delivery and within budget.

A SpotlarNiss, Niss' official partner, is a company that specializes in transforming properties into profitable sources through technology and interior design. With hundreds of apartments delivered, the brand works in partnership with developers, saving owners the headache that furnishing an apartment from scratch can bring.

Mod Paulista will be the first to live the Spotlar experience and soon other developments may also be included. Click here to find out more about the project for your Mod Paulista apartment!